The Toyota Way

is an ideal, a standard and guiding beacon for the people of the global Toyota organization. It expresses the beliefs and values shared all of us.

The Toyota Way 2001 is based on the Guiding Principles at Toyota, which define the mission of Toyota as a corporation and the values the company delivered to customers, shareholders, associates, business partners and the global community. The Toyota Way 2001 defines how the people of Toyota perform and behave in order to deliver these values. It functions as the autonomic nervous system for Toyota organizations.

The concepts that make up The Toyota Way 2001 transcend language and nationality, finding application in every land and society.

The Toyota Way 2001 is supported by two main pillars. They are "Continuous Improvement" and "Respect for People". We are never satisfied with where we are and always improve our business by putting forth our best ideas and efforts. We respect people, and believe the success of our business is created by individual efforts and good teamwork.

All Toyota team members, at every level, are expected to use these two values in their daily work and interactions.


We form a long-term vision, meeting challenges with courage and creativity to realize our dreams.

  • Realize our dreams.
  • Create Value through Manufacturing and Delivery of Product and Services
  • Spirit of Challenge
  • Long-range Perspective
  • Thorough Consideration in Decision-Making creativity to realize our dreams.


We improve our business operations continuous, always driving for innovation and evolution

  • Kaizen Mind and Innovation Thinking
  • Building Lean Systems and Structure
  • Promoting Organization Learning

Genchi Genbutsu

We practice Genchi Genbutsu...go to the source to fine the facts to make correct decisions, build consensus and achieve goal at our best speed.

  • Genchi Genbutsu
  • Effective Consensus Building
  • Commitment to Achivevment


We respect others, make every effort to understand each other, take responsibility and do our best to build mutual trust.

  • Respect for Strakeholders
  • Mutual Trust and Mutual Responsibility
  • Sincere Communication


We stimulate personal and professional growth, share the opportunities of development and maximize individual and team performance.

  • Commitment to Education and Development
  • Respect for the Individual; Realizing Consolidated Power as a Team