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30.08.2019

Toyota Hosts Celebration of 10th Anniversary of Hybrid And “Battery Life Cycle Management Introduction”

     Mr. Aphijin Chotikasathira, Deputy Permanent Secretary of Ministry of Industry, and Mr. Michinobu Sugata, President of Toyota Motor Thailand Company Limited, together with top executives from Toyota Motor Thailand Company Limited, Toyota Daihatsu Engineering & Manufacturing Company Limited (TDEM), Toyota Motor Asia Pacific (TMAP), Toyota Tsusho (Thailand) Company Limited, Denso (Thailand) Company Limited, and Waste Management Siam Company Limited have honored their presence in the “Celebration of 10th Anniversary of Hybrid and Battery Life Cycle Management Introduction” to express the absolute determination in establishing solid foundation towards the promising growth of electrified vehicles and contributing to the advancement of Thailand as the key production hub of environmentally-friendly vehicles in the long run. This memorable event has been held on 30 August 2019, at TTK Logistics (Thailand) Company Limited, Chacheongsao province.

10-Year Journey of Success in Hybrid Electric Vehicle Introduction in Thailand

     Toyota is deeply committed to actively developing and pioneering a comprehensive array of environmentally-friendly initiatives, specifically in terms of product development. We have been strongly adhered to our promise to contribute our part in every possible way in an attempt to support the environmental preservation, leading to the introduction of Hybrid Synergy Drive to the global market in 1997. On top of that, Toyota Motor Thailand is the first carmaker in Thailand and Thailand is the first country in Asia after Japan that officially produced hybrid electric vehicles by introducing Camry Hybrid in 2009, in an attempt to make hybrid electric vehicles an increasingly popular alternative for customers and eventually pave way for Thailand to serve as the key pioneer of electrified vehicle market in Southeast Asia.

     Thanks to the government’s policy regarding the active promotion of alternative energy vehicles and the excise tax privilege that the government has granted to support Toyota’s investment in the hybrid electric vehicle project, Toyota is capable of developing hybrid electric vehicles that offer ultimate satisfaction to Thai customers. Starting with the first-ever introduction of Camry Hybrid, customers were tremendously amazed by its intelligent automotive environmental technology for the future that gives exceptional performance, sheer smoothness and quietness, unmatched fuel efficiency, as well as a high degree of environmental friendliness. Now, the technology has been advanced to the Fourth Generation Hybrid Synergy Drive as seen in the C-HR. The hybrid electric batteries demonstrate much greater efficiency and longer life, offering peace of mind to customers who used to be worried about the maintenance fee offering best HEV ownership experience. Toyota has been deeply focused on the need to educate customers in the market in order to make them fully understand and trust in the hybrid electric technology. Furthermore, the company has deemed it important to offer first-rate customer care throughout the life cycle of the vehicle ownership by providing customers with the unlimited mileage and 10-year hybrid electric vehicle battery warranty. This is why the Toyota’s hybrid electric vehicles have been very well received by the Thai customers throughout the past decade and enjoyed the accumulated sales volume of as many as 78,000 units, reaffirming the growing confidence among Thai customers and increasing popularity of the hybrid electric vehicles.

     Mr. Michinobu Sugata, President of Toyota Motor Thailand Company Limited, disclosed, “Over the past 10 years, we have enjoyed considerable success in the hybrid electric vehicle introduction in the Thai auto market. Now, Toyota Motor Thailand is ready to take on the new challenge to realize our ambition in the environmental technology development and to support the government’s policy to make Thailand the environmentally-friendly vehicle production hub in the long run. On top of that, it is our significant mission to make fundamental preparations for the expansion of hybrid electric vehicle usage in the near future. In order to achieve such ambitious goal, hybrid battery production and life cycle management will absolutely be one of the core contributing factors. Therefore, in May this year, Toyota has established the first-ever Hybrid Electric Vehicle Battery assembly line in Southeast Asia at Gateway Plant, Chacheongsao province. We have adopted advanced technology as well as the knowledge and knowhow of hybrid electric battery production from Toyota Motor Corporation in Japan to our assembly line ensuring global standards. Consequently, we are now ready to produce hybrid electric vehicle batteries for C-HR, Camry Hybrid and more of the upcoming models in the future.”

     Mr. Michinobu Sugata added, “On top of the hybrid electric vehicle battery localization line-off, we realize the importance of Circular Economy as we aim to maximize the use of resources throughout the process, ranging from production and consumption to proper waste management consisting of 3 main procedures, including Re-use, Recycle, and Rebuild, all of which will contribute to the sustainable development of the whole system. This has led to the establishment of a unique collaboration between Toyota and our key business partners - Toyota Tsusho (Thailand) Company Limited, Denso (Thailand) Company Limited, and Siam Waste Management Company Limited. Together, we have conducted Hybrid Electric Vehicle Battery Life Cycle Management under the project called “3R Scheme”. Apart from Japan, Toyota Motor Thailand is officially the first to acquire the knowledge and technology transfer for the holistic project operation.”

     Under the “Hybrid Electric Vehicle Battery Life Cycle Management (3R Scheme)”, Toyota intends to bring all used hybrid electric vehicle batteries to undergo proper management to ensure utmost safety and minimize environmental impact. The process is thoroughly executed by Toyota’s advanced technology and highly proficient specialists, aiming to utilize the resources gained from 3R Scheme to the maximum. Details of the implementation are as follows:

1) Rapid Diagnosis Process
After collecting used hybrid batteries from our certified partners, we utilize the advanced technology imported from Japan to operate quality inspection and evaluation through “Rapid Diagnosis Process”. This process performs quick and accurate assessment of the battery performance level. The modules of the used batteries will be carefully checked and then classified into 3 grades (i.e. high efficiency, moderate efficiency, and low efficiency) so as to clearly determine which of the following processes the battery modules will be sent to in the next step.

2) Rebuild
High efficiency modules
will be re-assembled and sold as alternative Hybrid Rebuilt batteries at an affordable price, which is approximately one third of the new batteries. Furthermore, the batteries will come with a warranty. This will help ease customer’s concerns in terms of the battery price and make it easier for them to own a hybrid electric vehicle.

3) Re-use
Moderate efficiency modules that are still capable of restoring electric charge are Re-Used as energy storage in order to reserve and supply energy source for buildings, factories and charging stations. They can be used to store electricity gained from alternative energy resources, such as Solar Cell, Wind Turbine, and so on. This offers cost efficiency as the used batteries will be treated as renewable energy.

4) Recycle
Low efficiency modules
will be sent to Recycle process. The gasification furnace can destroy toxic substance in the controlled temperature and can recycle both Nickel Metal Hydride and Lithium ion batteries. After proper heat treating, they will be sent to Japan to collect valuable mineral elements in which the Nickel (Ni) and Cobalt (Co) will be utilized as raw materials to re-produce new hybrid batteries. This process largely helps reduce the use of natural resources and minimizes negative environmental impacts as well.

     Mr. Aphijin Chotikasathira, Deputy Permanent Secretary of Ministry of Industry, said, “I would like to congratulate Toyota Motor Thailand Co., Ltd. and its partners as the originator of the production and distribution of hybrid electric vehicles in Thailand which is the starting point for leading Thai automotive industry into electrified vehicles era. It’s one of the 10 industries target (First S-Curve) under the Thailand 4.0 policy. Hybrid Electric Vehicle technology were developed from driving with an internal combustion engines to an electrified vehicle which helps Thailand to reduce the amount of exhaust pollutants, fuel consumption and carbon dioxide emissions. During the past 10 years, Toyota has played an important part in investment, creating added value, employment and technological development. These are also in line with the government policy that recognizes the importance of promoting and supporting various policies that help entrepreneurs in developing advanced technologies, delivering high quality and environmentally friendly products, while also have a positive impact on the economy, industry, society and the quality of life for Thai people.

     This is a great opportunity for Toyota Motor Thailand Co., Ltd. and its partners to launch the first Hybrid Electric Vehicle Battery Life Cycle management project in Thailand, to be reused and maximize benefits in the use of renewable resources, as well as reducing the amount of waste from the industrial sector in an environmentally friendly way. It can be regarded as the foundation for the development of electrified vehicles, while also adhere to the guidelines for sustainable business operations and social responsibility. Especially focus on minimizing negative impact on environment and natural resources"

     “The success of hybrid electric vehicles in Thailand throughout the past 10 years would not have been possible without the tremendous support from all concerned parties, including the government sector, relevant business partners, and our valued customers who have constantly placed absolute trust on Toyota’s hybrid electric vehicles. Toyota is the first carmaker that initiates the Battery Life Cycle Management system in Thailand. More importantly, our business will be open to all kinds of customers. In other words, we are pleased to take used hybrid batteries from not only automakers but also other industries. We believe that the 3R Scheme will significantly reduce the cost of hybrid batteries, mitigate negative environmental impact, and establish a solid foundation in preparation for the future growth of electrified vehicle market.

     However, it would be impossible for Toyota to accomplish this alone. Mr. Akio Toyoda, President of Toyota Motor Corporation, once advised that Toyota should look beyond existing frameworks and seek to collaborate with like-minded partners in order to achieve ambitious targets, such as Zero Emission on a global scale. This is one of Toyota’s challenging goals towards the achievement of Ever Better Mobility and Ever Better Society,” Mr. Michinobu Sugata concluded.