Toyota Launches Two Globally Popular Vehicles Developed by Thais New Hilux Revo “The Unbeatable” & New Fortuner “Wisdom of a Leader”
Mr. Michinobu Sugata, President of Toyota Motor Thailand Company Limited, alongside Dr. Jurachart Jongusuk, Regional Chief Engineer of Toyota Daihatsu Engineering and Manufacturing Company Limited, and Mr. Surasak Suthongwan, Executive Vice President of Toyota Motor Thailand Company Limited, honored their presence in the phenomenal launch of the “New Hilux Revo” and “New Fortuner”, which are widely acclaimed as Toyota’s world-class pickup and luxury PPV respectively, on 4th June 2020.
Toyota Motor Thailand Company Limited commenced its IMV Project, which comes from its official term of “Innovative International Multi-purpose Vehicle” in 2004. This project is aimed at shifting the production hub of pickup trucks and multi-purpose vehicles from Japan to Thailand. With this initiative, Thailand has not only performed vehicle assembly, but also distributed these cars to both domestic and international markets around the globe. The vehicles produced under the IMV Project quickly received positive feedbacks from customers thanks to a wide range of remarkable elements, which include the striking exterior design, spacious cabin, powerful engine performance, excellent fuel economy, while also offering absolute confidence regardless of driving conditions, amazing endurance, low cost of maintenance, and great practicality for various purposes of car use. These features are commonly evident in all variants of pickup trucks, including extra cab, smart cab, and double cab, as well as Fortuner which has been renowned as Toyota’s flagship PPV, leading to the overwhelming success of Hilux and Fortuner as one of the most admired models among Thai people judged by the overall sales volume of more than 2.9 million units*. (Data of accumulated sales volume under IMV project from 2004 – May 2020)
Mr. Michinobu Sugata, President of Toyota Motor Thailand said, “First of all, we would like to express our deepest condolences to those who are victimized by the new coronavirus in Thailand, and also would like to express our sympathies to those who are underlying medical treatments currently. Thus, we have launched a project called "Toyota Stay with You" with our nationwide dealers and suppliers to support 280 units of Toyota Vehicles in total, as safe and secured mobility to help all medical professionals and related parties through the Ministry of Public Health and the Ministry of Interior. It is our great pleasure to know that our Hilux REVOs are serving for helping Thai people under the hardships.
Under the circumstances, upon Toyota Motor Thailand’s announcing its new model at the very first in the world, I myself have been considering the most appropriate way of how to deliver new products to the public. By observing the strength of Thailand and its nationals, the English word of “UNBEATABLE” naturally came up with my mind. I have no doubt that Thailand and Thai people will overcome, never give in, whatever difficulties they may have. I want to put this “UNBEATABLE” aspects of Thais on our New HILUX REVO and New FORTUNER and deliver them to Thais as well as the whole world.
At Toyota, Hilux and Fortuner have continuously been the ultimate source of pride. Both models have been well received by Thai customers, as well as exported to several countries around the world under IMV project with the accumulated domestic sales volume of over 2.6 million units. In 2019, Toyota Hilux Revo acquired a market share of 38.3% in Pure Pickup segment, while Toyota Fortuner enjoyed a PPV market share of 43.4%. With this enormous achievement, Toyota Motor Corporation in Japan is confident about Thailand’s production quality and product development capability, thus appointing Dr. Jurachart Jongusuk, Regional Chief Engineer of Toyota Daihatsu Engineering and Manufacturing Company Limited, to oversee the product design and development of the new Hilux Revo and Fortuner, both of which are considered the ultimate automotive masterpieces that are not only crafted and developed by Thais, but also professionally assembled by Thais, and export to customers all over the world by Thais.
The New Hilux Revo…The Unbeatable
Mr. Jurachart Jongusuk, Regional Chief Engineer, said, “At the start of this project, we aimed to create ‘Unprecedented Ever-Better Cars’ by actively conducting extensive field surveys to discover the genuine car usage behaviors of people in all regions, making it possible for us to gain and leverage as many comprehensive insights as possible in order to deliberately design the ultimate vehicles that satisfy the needs of people around the world. With this project initiation, we have marked an important milestone by simultaneously introducing 5 cars in the IMV lineup, all of which have been thoroughly developed by Thai people from start to finish by making use of all the data gained from the in-depth surveys. To this end, we have successfully developed the new Hilux Revo under the concept of TOUGHNESS FOR EVERYONE that will seamlessly respond to the needs of customers around the world.”
Unique Selling Points of the New Hilux Revo
- The new design on the exterior genuinely reflects a sense of toughness in virtually all dimensions with a wide array of state-of-the-art elements, together with newly designed Bi-Beam LED Headlights with Daytime Running Light as well as the stunning LED Light Guiding Taillights, making the car stand out during the pleasurable night ride
- The interior design has been significantly enhanced with freshly designed touchscreen and gauge to provide greater convenience and cutting-edge look and feel to the car.
- For Hilux Revo Rocco, there are a wide variety of special accessories, for example Sport Bar, specially designed alloy wheels with white letter tires which reemphasize the pickup’s fierce and sophisticated look. In addition, Hilux Revo Rocco represents various exclusive features including the stunning front grille and front bumpers uniquely designed for the Rocco model, making it prominently different from other standard variants. In addition, the cabin has been entirely decorated in alignment with the exterior design in order to completely encapsulate a strong sense of rigidity and aggressiveness, while also integrating superior quality with several special accessories and interior lighting.
- Comfort – The suspension has been largely enhanced and advanced, specifically regarding the heightened shock absorption capability of the installed shock absorbers and leaf spring structure. This significant improvement is meant to further accentuate the car’s greater comfort and convenience similar to riding on a luxury SUV, while maintaining Hilux Revo’s dominant position as the best-in-class vehicle in terms of rigidity and payload
1. Enhancements are made to the 2.8-liter engine, giving a maximum of 204 PS, with 500 Nm during 1,600 - 2,800 rpm, making it possible for the vehicle to offer a fulfilling sensation and exceptional performance in all driving conditions while ensuring greater fuel economy.
2. For Off-Road Enthusiast:
2.1 Idling has been reduced from 850 rpm to 680 rpm to increase traction and able to go through the off-road routes smoothly.
2.2 Wheel position is shown on the TFT screen. Parking sensors are also installed at the rear and all four corners of the truck for surrounding detection.
3. Fuel efficiency is significantly improved in both the 2.8-liter and 2.4-liter variants for excellent fuel economy.
4. VFC (Variable Flow Control) power steering automatically adjusts steering wheel stiffness upon the speed of the truck, which helps reduce driver's stress.
- Convenience - With the 8-inch touchscreen compatible with Apple CarPlay, the vehicle offers seamless connection with various entertainment contents, together with T-Connect providing flawless connection between the vehicle and driver as a standard feature.
- Safety – This is the first time that the world-class Toyota Safety Sense is equipped in Hilux Revo, ensuring everyone behind the wheel with several advanced safety technologies, for instance Pre-Collision System, Dynamic Radar Cruise Control, and Lane Departure Alert.
Mr. Surasak Suthongwan, Executive Vice President, further added, “The phenomenal debut of the new Hilux Revo is organized under the key communications theme of ‘THE UNBEATABLE’ denoting the exceptionally robust performance provided by the new GD Super Power engine which obviously demonstrates the perfect combination of fierceness and sheer excitement coupled with THE UNBEATABLE performance like no others. In fact, the new Hilux Revo is a worthy testament to our achievement to build a vehicle that is absolutely strong and tough, yet surprisingly brings smoothness to the ride thanks to the innovative Super Flex Suspension. All these significant elements are clear reflection of Thai people’s unique characteristics. To illustrate, Thai people are truly strong and brave fighters. No matter how difficult and challenging the obstacles are up ahead, Thai people are always ready to fight against all odds. We never cease to devote considerable efforts to overcome our limits, and to make sure that we achieve the target every time no matter what.
The new Toyota Hilux Revo responds to various needs addressed by customers from diverse walks of life. To completely appeal to all our customer targets, we have carefully devised the communications direction to promote the launch of the new Toyota Hilux Revo to ensure that it seamlessly reflects the product image and our 4 customer groups.
- Toyota Hilux Revo B-Cab is suitable for customers who are looking for a pickup truck that mainly offers high payload capacity, for instance logistics business, farmers who usually need to carry agricultural produce in large quantities. So far, the achievement of Toyota Hilux Revo B-Cab remains particularly evident as proven by its highest market share in this segment. This standard variant has been thoroughly designed to serve the needs for high carrying capacity with a maximum output of 204 PS and exceptional fuel efficiency, as well as strikingly solid suspension that makes it possible for the truck to carry heavy payload. All these outstanding qualities make Toyota Hilux Revo B-Cab the ultimate vehicle that fulfils the needs of business clients in all aspects with a wide variety of product offerings that cover all types of usage, including the 2WD, 4WD and Cab & Chassis that can be further catered to suit customers’ specific needs, for example installing dry container, refrigerated container, or cage. More importantly, with our comprehensive financial services, customers can be sure that all their needs will be completely fulfilled through our One Stop Service.
Furthermore, we install the T-Connect innovative network connection equipment, along with Fleet Telematics Service, which is the holistic vehicle and transportation management system, in the Hilux Revo B-Cab to enable greater efficiency and performance of the transportation business operations in terms of time management, as well as cost and quality control. In addition, we provide customers with Full Service Lease, a holistic leasing service that helps ease customers’ anxiety about financial liquidity in this period of challenging economic situation so that they can focus on operating business without worries.
- Toyota Hilux Revo Z-Edition is a lowered pickup truck that offers a wide variety of mobility usage. With its great versatility, Toyota Hilux Revo Z-Edition is perfectly suitable for daily commute, or facilitating different business operations, freight forwarding services, retail and wholesale businesses. So far, with a large group of new generations wanting to own the first car, Toyota have created a new phenomenon with the introduction of “Toyota Hilux Revo Z-Edition” which demonstrates strikingly appealing design language, along with exciting “Racing Mania” activities to further amplify the impact of the Z-Edition by gathering modified car enthusiasts to share their insights and ideas in the event. Furthermore, to reemphasize the success and leadership of this market segment, the new Toyota Hilux Revo comes with the newly developed exterior design that is ever more stunning and eye-catching in every single detail. For customers who aspire to differentiate themselves and stand out, they can simply modify the car to suit their preference at leading car modification shops. In terms of performance, the Hilux Revo Z-Edition comes with the 2.4-liter GD Super Power engine that contributes to greater fuel efficiency. It is also fully equipped with a complete selection of in-car entertainment equipment functions that can be conveniently controlled through the touchscreen which is compatible with Apple CarPlay. The Hilux Revo Z-Edition is available in both manual transmission and automatic transmission variants.
Moreover, in order to build the New Buying Experience, we have showcased a range of modified Hilux Revo Z-Edition in dealers’ showrooms to be the source of inspiration for customers to create their own ideas and versions of modification that suit their preferences and personalities. We also offer various car modification packages and provide One Stop Service for all modified car lovers. More importantly, we make it easier for customers to own Toyota Hilux Revo Z-Edition with the Connected Auto Loan or CAL, as well as Sabuy :D service that provides a groundbreaking leasing offer with not only an 18% lower rate of installments compared to normal leasing schemes, but also the car maintenance service package of the first 23,000 kilometers, as well as resale price guarantee and Theft Track System which makes it possible for the owner to always keep track of the car and ensure that the car is safe from being stolen.
- Toyota Hilux Revo Prerunner is unquestionably the highly popular pickup truck among Thai people as it can satisfy customer needs with great versatility and comfort similar to what one can experience from passenger cars. With the unbeatable combination of attractive design, great visibility, world-class suspension and safety, and a full list of comfort functions, Toyota Hilux Revo Prerunner has enjoyed considerable success in terms of sales and customer preference regardless of gender and professions, for example government officials and general public. This time, the new Toyota Hilux Prerunner has been further developed in all aspects. The exterior has been largely redesigned to express immense strength as well as cutting-edge look and feel. The freshly crafted headlamps are not only brighter, but also absolutely more stunning to all eyes. Besides, the new GD Super Power ensures enormous driving performance and superior fuel economy. The newly developed “Super Flex Suspension” enables smooth driving experience as if we are on a passenger car. Plus, the Hilux Revo Prerunner is equipped with Variable Flow Control power steering that automatically adjusts steering wheel stiffness upon the speed of the truck, which helps reduce driver's stress and fatigue for long distance driving. Vehicle Stability Control (VSC) system is also installed for the mid to high variants.
For customers who love modifying cars, Toyota offers a wide selection of Toyota Genuine Accessories (TGA) which are redesigned to better serve the needs of customers. Moreover, we present another alternative for customers to enjoy Toyota car ownership through “KINTO” the new online car rental service for individual customers to go for a long-term Toyota car rental. KINTO offers full-scale online services, ranging from reservation, to credit approval, all of which serve the needs of car usage in a modern-day lifestyle. Customers can select the model, color, and period of car use as they prefer. This option is another way to help ease customers’ worries about financial matters and changing car price when it is resold as a pre-owned car. Furthermore, Toyota presents the new insurance scheme Toyota Care Pay How You Drive (PHYD) which allows customers to save more. Up to 45% discounts on renewal premiums will be given to customers if the analysis of their driving behavior data shows that they are responsible and safe drivers. Toyota also offers maintenance service at Toyota Service Centers for up to 8 years.
- Toyota Hilux Revo Rocco and 4WD are suitable for customers who basically drive in the city, focus on the car’s attractiveness, enjoy hobbies and leisure activities, and love exciting adventures. Therefore, these customers want to own a car that offers high driving performance, exceptional comfort, and advanced safety technologies. Currently, the Hilux Revo 4WD and Rocco are substantially popular among pickup truck enthusiasts, reemphasizing the recognition as “King of Off-Road”. The new models of Toyota Hilux Revo Rocco and 4WD undergo several new design improvements in the interior and on the exterior, specifically in the new Hilux Revo Rocco, in order to demonstrate a greater sense of sophistication, strength, robustness, and perfection. The improvements are meant to completely align with the genuine image of the Hilux Revo Rocco and to better serve the needs of customers who desire sheer perfection in all aspects. In addition, the driving performance are significantly enhanced with the 2nd Generation of “GD Super Power”, giving a maximum output of 204 PS, with a flat torque of 500 Nm. The performance of the 4WD is also further enhanced to work in conjunction with Super Flex Suspension, leading to better grip and smoother ride, while enhancing stronger driving performance during adventurous journeys and giving ever simpler experience of driving uphill and downhill.
This is also the first time that the world-class Toyota Safety Sense is integrated in Toyota pickup trucks in Thailand in order to bring utmost confidence to both drivers and passengers in all journeys. In a bid to enhance the new car ownership experience, the application of T-Connect by Toyota is provided for customers to track their car delivery status simply through mobile phone. Besides, we offer our customers peace of mind through Theft Track System, Trip Report, Find My Car, as well as Concierge Services that will always be there to support customers all the time in all journeys. Toyota Tube is also available to show customers how to use different functions of the car. It is available in a VDO format that can be watched through mobile phones.
In this regard, the new Toyota Hilux Revo will be delivered to customers starting June 2020 onwards.
The New Fortuner…Wish of a Leader
Simultaneously, Toyota has also launched the new “Toyota Fortuner” a luxury SUV that has been continuously well received by customers, judged by its longstanding number one sales in the PPV market.
Mr. Jurachart Jongusuk, further added, “At Toyota, we also take great pride in Toyota Fortuner which is considered the best-selling PPV in Thailand. Ever since the debut of its 2nd generation, this is the official facelift we have launched within the past 5 years. For this new Fortuner, we have designed and developed it to better demonstrate the theme of ‘Prestige & Cool’ in order to remarkably reflect the leadership character of the drivers, while placing emphasis on a sense luxury and modernity. The new Fortuner is a perfect option for the new generations and middle-aged individuals who enjoy leisure travels and want to make use of the car for commuting in daily lives as well. This time, the new Fortuner comes with 2 variants and 2 different design features, namely the standard model and special model.”
Unique Selling Points of the New Fortuner
For Base Model
“The exterior design has been notably enhanced with larger front grille and silver bumper strips, giving the car a stronger sense of rigidity, luxury, and masculinity. The car is also installed with newly designed Light Guiding Headlights with Daytime Running Light as well as the astonishing LED Light Guiding Taillights, making it stand out at night. In addition, the new Fortuner comes with the redesigned 18-inch alloy wheels.”
For Special Model - so-called “Legender”
“Fortuner Legender has been meticulously crafted to be distinctly different from the standard model with sharper design language and more aerodynamic shape. Besides, this special model is substantially enhanced to be more visibly striking compared to the standard model with a different front grille dimension, newly designed Light Guiding Headlights with Daytime Running Light, the stunning LED Sequential Turn Signals as well as LED High Beam and LED Bi-Projector Low Beam. Other key elements have also been predominantly redesigned, including the rear bumper which is freshly crafted to align perfectly with the front bumper, as well as the newly designed 20-inch alloy wheels and splendid two-tone roof. All these impressive enhancements are made to create this flagship model as the ultimate Sport Premium PPV that completely encapsulates the image of fierce leadership and pure luxury."
1. With the touchscreen compatible with Apple CarPlay, the vehicle offers seamless connection with various entertainment contents, together with T-Connect providing seamless connection between the vehicle and driver as a standard feature.
2. 360-Degree Camera with 3D increases the driver’s visibility to ensure the greatest level of safety.
3. Park Sensor makes parking much easier for you.
4. Activated Kick Door enables simple and contactless access to the rear door.
5. Wireless Charger for great convenience in daily lives.
1. The new 2.8-liter engine has been advanced to give a maximum output of 204 PS and a flat torque of 500 Nm from 1,600 – 2,800 rpm, making it possible for the vehicle to offer a fulfilling sensation and exceptional performance in all driving conditions while ensuring greater fuel economy.
2. Add Balance Shaft in 2.8-liter engine to reduce engine noise and vibration that can be passed to the cabin, leading to a more serene and smooth ride.
3. For off-road enthusiasts:
3.1 Idling has been reduced from 850 rpm to 680 rpm to increase traction and able to go through the off-road routes smoothly
3.2 Wheel position is shown on the MID screen. Clearance Sonar is also installed at the rear and all four corners of the truck for surrounding detection.
4. VFC (Variable Flow Control) power steering automatically adjusts steering wheel stiffness upon the speed of the car to ensure a more precise handling and driving confidence
5. Sport mode makes your driving more enjoyable. By adjusting the operation of accelerator and steering wheel, it’s suitable for overtaking and driving at high speed
- Safety – This is the first time that the world-class Toyota Safety Sense is equipped in Toyota PPV, ensuring a complete list of advanced safety technologies, for example Pre-Collision System, Dynamic Cruise Control, and Lane Departure Alert.
Mr. Jurachart Jongusuk, concluded, “Despite the fact that we intend to develop cars for people around the world, we place the greatest importance on serving Thai people. To this end, we focus heavily on creating cars that are highly versatile and respond to diverse needs, whether it be for urban or off-road driving. We want to ensure that our cars fully support people’s lifestyles in terms of professional and family matters. And this marks one of the most important milestones in the history of the world-class pickup truck and PPV, both of which are not only a worthy testament to the representation of toughness in all aspects, but also genuinely developed by Thai people and for Thai people.”
Mr. Surasak Suthongwan, Executive Vice President, revealed, “Since the first introduction in 15 years ago, Toyota Fortuner has been very well received by our valued customers and continuously recognized as the number one in PPV segment. This impressive accomplishment results from consumers’ confidence in the production standard, as well as Toyota Fortuner’s remarkable qualities of exceptional strength, solidity, and safety. The vehicle has also been widely acclaimed for its striking, sophisticated and elegant design, along with excellent aftersales services and low cost of ownership. Therefore, in order to sustain Toyota Fortuner’s position as the number one PPV among customers, we have enhanced the new Toyota Fortuner to offer a greater sense of luxury and prominence to ensure that the car perfectly reflects the true identity of the owner with various functions that respond to the needs of all customer groups. Target customers of Toyota Fortuner are those who are truly visionary and look for cars that not only demonstrate strong leadership, but also come with superlative elements in all aspects and readiness to venture out anywhere, and most importantly offer great value of ownership. These features give rise to our marketing communications slogan of “Wisdom of a Leader” which encapsulates the idea of the ultimate automotive masterpiece that perfectly combines all best-in-class features and eventually portrays the clear epitome of Wisdom of a Leader.
The new Toyota Fortuner is aimed at penetrating a wider group of target customers with strikingly refreshed designs and functions that respond to the needs of customers of the entire age range. The model is a perfect fit for acutely visionary customers who are looking for cars that illustrate their firm sense of leadership, offer multifaceted features, and always ensure pleasurable journeys no matter where the destination is. And the most important is the great value of ownership. In this regard, we proudly present 2 selections for our valued customers.
- Toyota Fortuner Base Model is a suitable selection for customers who usually travel with family members and are looking for a larger car, while also focusing on great value of ownership. The base model comes with the enhanced 2.4 GD Super Power engine that provides greater fuel efficiency and Variable Flow Control (VFC) power steering which automatically adjusts steering wheel stiffness upon the speed of the car to ensure a more precise handling and driving confidence. Furthermore, the car is equipped with Cruise Control System and Sensors in 6 positions to offer peace of mind and smooth ride. Apple CarPlay is also installed to connect the drivers and passengers with all entertainment contents available right at the fingertips.
For this grand debut, it is the first time that we present New Buying Experience in which customers can inquire about the car stocks and precisely track the car delivery period through Estimate Time of Arrival (ETA). Moreover, we offer an exclusive function that will revolutionize the approach of auto loan credit approval to make it easier for customers to own Toyota cars with the introduction of Connected Auto Loan (CAL) System. More significantly, customers who are looking for stress-free car ownership can simply choose to enjoy the selection of individual car rental service provided by KINTO through online system.
At the same time, customers are welcomed to gain New Usage Experience only by registering in T-Connect by Toyota Application that offers various useful functions, for example the 24-hour Concierge Services which helps connect drivers to pleasurable journeys and create peace of mind.
Toyota presents the new insurance scheme Toyota Care Pay How You Drive (PHYD) which allows customers to enjoy discounted renewal premiums which will be given to customers based on their driving behaviors. If they are responsible and safe drivers, they will get reasonable discounts. This is another approach we develop to help enhance a society of road safety.
- Toyota Fortuner Special Model represents a symbol of the ultimate leader, created under the name of Toyota Fortuner Legender. This is the ideal option for new generation businesspersons who are looking for cars that offer remarkable designs and innovative functions. Toyota Fortuner Legender stands out with its ever more sophisticated and cutting-edge design, catching all eyes with its newly developed front grille and rear bumper, along with the new 2.8 GD Super Power Engine, 15% heightened driving performance with a maximum output of 204 PS, as well as Sport Mode function that enhances a more enjoyable and exciting driving experience. Balance Shaft is also added to minimize engine noise and vibration that can be passed to the cabin. In addition, with the installation of 360-Degree Camera, it increases the driver’s visibility to ensure the greatest level of safety. To bring greater convenience, Wireless Charger and Activated Kick Door with Kick Sensor are also added to the car functions. Most importantly, this is the first time that Toyota Fortuner comes fully equipped with the world-class Toyota Safety Sense.
In order to enhance the ownership experience, the T-Connect system is provided for customers to enjoy real-time car tracking anytime and anywhere. Besides, we offer our customers peace of mind through Theft Track System and SOS Support provided by Toyota around the clock. We also facilitate customers with Telematic Care Service to notify them to have their car get periodic maintenance check at Service Centers, making it simpler and more precise for customers to take good care of their beloved car.
The new Toyota Fortuner is available for customers to own from 4 June 2020 onwards. The base model can be delivered to customers from June 2020, while the Fortuner Legender will be delivered from August 2020 onwards.
Mr. Surasak Suthongwan, Executive Vice President, added, “The new product launch marks another significant milestone of Toyota. We have deliberately developed The New Era of Experience to fulfil all kinds of customer lifestyles through the unprecedented digital platform implemented under firm collaborations among Toyota network in a bid to deliver New Buying Experience and New Usage Experience to customers. Through T-Connect by Toyota, we aim to bring you the ultimate peace of mind in all driving conditions, make car maintenance a much simpler task, and connect you to all entertainment contents for pleasurable rides. Furthermore, we have many more useful services to offer our customers, for instance the first-class insurance package ‘Convini-insure’ providing 3-year coverage and the premium can be combined with the monthly installments. We also present Toyota Tube which shows customers how to use different functions of the car. It is available in a VDO format that can be watched through mobile phones, providing customers with enhanced confidence on the performance of Toyota cars.”
Mr. Michinobu Sugata, concluded, “Being President of Toyota Motor Thailand 3 years ago, I decided to join the race with Hilux Revo here in Thailand. This is because I wanted to experience, feel, and understand what our customers want with our Hilux Revo. We organized Toyota Executive Charity Race, the pick-up truck race, at Chang International Circuit in Burirum province. I joined the race with our EVP, Mr. Surasak, our VPs and some Toyota DLR owners nationwide volunteered. Simply put, we all really love Hilux Revo and want it to be much better. Through my experiences under the severe racing conditions, finally, I was able to understand what our customers need on our Hilux. Thus, I made up my mind that TMT would definitely improve everything with the new generation model.”
“I myself had the test drives of the new Hilux Revo and Fortuner many times, and would like to highly evaluate this fantastic new model as a pick-up racer. I have felt big improvements in every aspect where customers gave us a hint such as New tougher-look face, Impressive and highly visible rear combination ramps, Powerful Diesel engine with more horsepower but more fuel-efficient and quiet. Those have been traditionally our strengths, but much more distinctive in the new generation. Not only those but also the unparalleled safety features beyond the class, and ever-better new connected platform. ”
“I am totally confident. I would like our valued customers and our friends from Media to test and feel it. With that said, we are proud of introducing the new Hilux Revo and Fortuner with a full of attractiveness as well as the most value for money products in the industry. Ladies and Gentlemen, Here comes the “UNBEATABLE”, New Hilux Revo and New Fortuner”! for “UNBEATABLE Thai customers” presented by the TMT executives, the furious Hilux racers and lovers. Please enjoy as much as you like and I am sure that you will join us.”
Own New Toyota Hilux Revo … The Unbeatable
40 Variants With 8 exterior shades (3 new shades) available for selection.
- Dark Blue Mica (New) (Only for Prerunner 2WD / 4WD)
- Emotional Red (New)* (Only for Rocco)
- Oxide Bronze Metallic (New)* (Only for Rocco)
- White Pearl CS* (Only for Rocco / 4WD-High / Prerunner 2WD)
- Silver Metallic (Not available in Rocco)
- Dark Grey Metallic (Not available in Rocco / Cab & Chasis)
- Attitude Black Mica (Not available in Standard Model)
- Super White** (Not available in Rocco / 4WD / Prerunner 2WD-High)
Hilux Revo Rocco
- 4 models available Price 949,000 – 1,239,000 THB
Hilux Revo 4WD
- 5 models available Price 862,000 – 1,159,000 THB
Hilux Revo Prerunner 2WD
- 12 models available Price 707,000 – 1,009,000 THB
Hilux Revo Z-Edition
- 12 models available Price 609,000 – 809,000 THB
Hilux Revo B-Cab
- 7 models available Price 544,000 – 704,000 THB
(*For Emotional Red and White Pearl CS, there is an extra charge of 10,000 THB / ** For Super White, the price is reduced by 7,000 THB)
Customers buying New Hilux Revo (all variants) will enjoy special privileges provided by the launch campaign and also a warranty package that is increased to 5 years / 150,000 km., together with free service fee for 100,000 km. All the privileges worth 60,000 THB and additional privileges for Toyota customers with Toyota Privilege More.
Own New Toyota Fortuner… Wisdom of a Leader
Toyota Fortuner Legender comes with 4 variants (To be delivered from August 2020 onwards)
With 3 exterior shades (1 new shade) available for selection.
- Emotional Red Black Top (New) *** - White Pearl CS Black Top ***
- Attitude Black Mica
- 2.8 Legender AT 4WD 1,839,000 THB
- 2.8 Legender AT 1,769,000 THB
- 2.4 Legender AT 4WD 1,634,000 THB
- 2.4 Legender AT 1,564,000 THB
(*** For Emotional Red Black Top and White Pearl CS Black Top, there is an extra charge of 20,000 THB)
Toyota Fortuner Base Model is available in 3 variants
With 6 exterior shades (2 new shades) available for selection.
- Dark Blue Mica (New) - Emotional Red (New) ****
- White Pearl CS **** - Silver Metallic
- Dark Grey Metallic - Attitude Black Mica
Price (During the launch day - 30 September 2020)
- 2.4V AT 4WD 1,494,000 THB From 1,524,000 THB
- 2.4V AT 1,424,000 THB From 1,454,000 THB
Customers buying New Toyota Fortuner will enjoy a 5-year / 150,000 km warranty, together with the extension of free service fee to 100,000 km. The privileges worth 45,000 THB and are available from today – 30 September 2020 only.