TOYOTA RECEIVED AWARDS AT THE 4TH ASEAN NCAP GRAND PRIX AWARDS, TOWARD TOYOTA’S LEADING SAFETY EFFORTS AND TECHNOLOGIES
- Toyota received multiple awards toward its best in class safety technologies and efforts at the 4th ASEAN NCAP Grand Prix Award
- Toyota as the brand with the Most 5 Stars (2019 – 2020) was recognized with the “Excellent Award”
- Toyota remains committed to continuously enhancing its vehicle safety, as part of its entire road and traffic safety efforts in vehicle, people and traffic environment, toward its ultimate goal of zero traffic fatalities
16 February 2021―Toyota Daihatsu Engineering & Manufacturing (TDEM*), Toyota’s regional office in Asia for engineering, manufacturing and other functions, today announced that Toyota received multiple awards toward its best in class safety technologies and efforts, at the 4th ASEAN NCAP Grand Prix Award conducted on 16 February 2021 in an online ceremony.
Among the awards received, Toyota was recognized in the “Excellent Award” category for its efforts to continuously improve the safety of the Corolla Altis, the Hilux, and the Innova, that enabled each of the respective latest year models to achieve an overall 5-star rating. Furthermore, Toyota, as a corporate brand, also received the “Excellent Award” as the Most 5 Star Brand for 2019 – 2020. In the last two years, the Toyota brand received an overall 5-star rating for seven of its vehicle models; a number that is greater than any other automobile brand.
Apinont Suchewaboripont, Executive Vice President of the Engineering Group, TDEM, said, “We are very honored and humbled to be given multiple awards at this time, toward our products and brand. These awards are recognition to all of our engineering team, and other responsible members across Toyota, and remind all of us of the importance of continuously striving to make our products and technologies ‘ever better and ever safer’ than in the past.”
Toward the company’s ultimate goal of zero traffic fatalities, Toyota is committed to continuously improving its vehicle safety technologies and performance, as part of its entire efforts toward road and traffic safety, with focus on three essential elements- vehicle (advancing safety technology), people (educating drivers, passengers and pedestrians toward traffic safety) and traffic environment (supporting safer traffic infrastructure). In its pursuit of ‘Real-world Safety’ by learning from real accident data and incorporating such knowledge into vehicle development, Toyota is also promoting vehicle safety technology development under its ‘Integrated Safety Management Concept’, where individual safety technologies and systems are designed to collaborate with each other in various vehicle operation stages, from parking to advanced safety, pre-collision safety, collision safety and rescue.
*Note: TDEM is Toyota’s regional headquarters for Engineering and Manufacturing functions for Southeast and South Asia and is a different entity from Toyota Motor Thailand (TMT) which operates production and sales of vehicles and offer other services in Thailand.